A feature of radio’s enduring popularity is its unique ability to be simultaneously an intimate medium while remaining part of a collective experience.
89% of the population tunes in every week, a figure which has remained remarkably consistent in the last decade. OverviewĠ.4 Radio remains a strong, trusted medium in the UK delivering significant public value.
The government will need to consider recommendations for future action on its part, and will publish its formal response in due course. The Review was undertaken in conjunction with a broad cross-section of industry stakeholders and is intended to complement work already done or currently being undertaken to ensure a healthy future for a thriving UK media, such as the Cairncross Review, the Online Harms White Paper and the Ofcom Public Service Broadcasting Review.Ġ.3 As set out in the terms of reference, this report describes sector commitments and options for future government support. Alongside a thriving radio market, new online audio formats including on-demand music streaming and podcasts from both existing broadcasters and new entrants have emerged and grown rapidly, bringing increased choice and new habits to the UK’s audio sector.Ġ.2 The Digital Radio and Audio Review was commissioned by the government in February 2020 with the objective of assessing likely future trends in listening and to make recommendations on ways of strengthening UK radio and audio. It has innovated to remain current, vibrant and vital. It has evolved to embrace new digital opportunities to maintain its universal appeal to audiences. 0.1 Radio is a great British success story.
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